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NEWS RELEASE
Submit a copy of the news release. Include a brief statement describing its distribution and document how the release was picked up by media. That documentation can include photocopies or original tearsheets from printed publications and links to online stories or videos.
FEATURE/NEWS STORY in COLLEGE/ALUMNI MAGAZINE
Submit one copy of the story in publication form.
NEWSLETTER, Printed
Submit any two consecutive issues of a regularly produced printed newsletter. Include a brief statement describing your target audience, frequency of newsletter, distribution numbers, and any applicable feedback received on the publication.
NEWSLETTER, Electronic
Submit any two consecutive issues of a regularly produced electronic newsletter. Submit on a CD, jump drive, or provide URL. Include a brief statement describing your target audience, frequency of newsletter, distribution numbers, and any applicable feedback received on the publication.
COLLEGE/ALUMNI MAGAZINE -- PRINTED
Submit one issue of the college or alumni magazine. Include a brief statement describing your target audience, frequency of magazine, distribution numbers, and any applicable feedback received on the publication. (NOTE: Annual reports, even in magazine format, should be submitted in the Reports category; alumni newsletters should be submitted in the Newsletter category.)
COLLEGE/ALUMNI MAGAZINE – ELECTRONIC
Submit a link to the e-magazine. Include a brief statement describing your target audience, frequency of magazine, distribution numbers, and any applicable feedback received on the publication.
REPORTS
Submit one copy of an annual, biannual, or other report published on a regular basis. The report does not have to include financial information, but should be a report on the state of the college. Submit a link to the magazine, if it is strictly an electronic publication. Include a brief statement describing your target audience, frequency of report, distribution numbers, and any applicable feedback received on the publication.
COLLEGE VIEWBOOKS
Submit one copy of the college viewbook used by the college’s admissions office.
SPORTS PUBLICATION
Submit one copy of a publication that promotes your college’s sports program. Include a brief statement describing your target audience, frequency of publication, distribution numbers, and any applicable feedback received on the publication.
SPECIAL PUBLICATION
Submit one copy of a one-time information piece designed to promote one program or activity. Include a brief statement describing your target audience, frequency of publication, distribution numbers, and any applicable feedback received on the publication.
MEDIA SUCCESS STORY
Entries should include three components: a brief statement describing your media objectives, strategies developed to meet these objectives, and samples of subsequent media coverage. Package all elements in a notebook or envelope with a list of included items.
SOCIAL MEDIA SUCCESS STORY
Entries should include a brief statement explaining your use of social media for a specific purpose. Describe your target audience, your goals, and the outcomes.
OVERALL PROMOTIONAL CAMPAIGN
Entry should be a major communication campaign designed to promote education or specific programs for an extended period of time. Submit elements of the promotion, including posters, radio and television spots, brochures, newspaper ads, and press clippings. Package all elements in one notebook or envelope with a list of items included.
WEB PAGE/SITE
Submit on paper a printed screen of your college website, complete with URL. Include a brief statement describing your strategies on the design and any metrics that demonstrate the website’s success.
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BROCHURE/FLIER
Submit one copy of a brochure or flier designed to market education or programs. Include a brief description of the intended audience and cost of production.
POSTER
Submit one copy of a poster. Include a brief description of the intended audience and cost of production.
POSTCARD/INVITATION
Submit one copy of a postcard or invitation used to promote an event or program. Include a brief description of the intended audience and cost of production.
BANNERS/OUTDOOR MEDIA
Submit an example of the college’s use of a banner or outdoor media to promote the college or a program. May be submitted as a photograph depicting usage. Include a brief statement describing your intended audience, your decision to use this type of promotion, where the banner/outdoor media was placed, and any attempts to measure success.
SPECIALTY ITEM
Submit one item that has been designed to promote an activity, special event, or the college. This category includes one-time or unique items that may not fit into other categories, i.e. promotional items, specialty CDs, etc. Include a brief description of the intended audience and cost of production.
PHOTOGRAPHY
Submit an 8x10 black-and-white or color print mounted on poster board, along with proof of publication or other evidence of use. One photo per entry.
PRINT ADVERTISEMENT
Present proof of publication for one advertisement from a newspaper, magazine, or similar publication. The advertisement should be mounted on poster board. Proof of publication should be mounted or submitted on jump drive.
PRINT ADVERTISEMENT SERIES
Present proof of publication for two or more advertisements from a series printed in a newspaper, magazine or similar publication. The advertisements should be mounted on poster board. Proof of publication should be mounted or submitted on jump drive.
RADIO ADVERTISEMENT/PSA
Submit one radio advertisement or PSA of sixty seconds or less on a CD or jump drive. One entry per CD/drive.
RADIO ADVERTISEMENT/PSA SERIES
Submit two or more radio advertisements or PSAs of sixty seconds or less from a series on a CD or jump. One entry per CD/drive.
VIDEO ADVERTISEMENT/PSA
Submit one video advertisement or PSA sixty seconds or less on a CD, DVD or jump drive. One entry per CD/DVD/drive.
VIDEO ADVERTISEMENT/PSA SERIES
Submit two or more video advertisements or PSAs from a series sixty seconds or less on CD, DVD or jump drive. One entry per CD/DVD/drive.
RADIO/TV SHOW OR NEWSCAST
Submit a radio or television show or newscast developed by your college on CD, DVD, or jump drive. One entry per CD/DVD/drive. Specify if an outside agency assisted in the production.
COLLEGE PROMOTIONAL VIDEO
Submit a promotional video developed by your college on CD, DVD, or jump drive. One entry per CD/DVD/drive. Specify if an outside agency assisted in the production.
SPECIAL EVENT – SEVEN DAYS OR LESS
This category is for individual activities centered around special occasions, such as anniversaries, inaugurations, homecomings or reunions, international functions, convocations, building dedications, etc. Entry should include a brief statement that describes the planning and execution, cost, and outcome. Entry can also include promotional materials.
SPECIAL EVENT – MORE THAN SEVEN DAYS
This category is for multiple activities centered on a theme, such as a fundraising campaign, a campus initiative, etc. Entry should include a brief statement that describes the planning and execution, cost, and outcome. Entry can also include promotional materials.
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