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NEWSLETTER, Printed
Submit any two consecutive issues of a regularly produced printed newsletter.
NEWSLETTER, Electronic
Submit any two consecutive issues of a regularly produced electronic newsletter. Submit on a CD or jump drive, or provide URL.
FEATURE ARTICLE/NEWS STORY/ALUMNI MAGAZINE ARTICLE
Submit one copy of the article in manuscript form and one copy in publication form. To qualify, no more than one third of the article may have been rewritten by an editor.
BROCHURE/FLYER
Submit one copy of a brochure or flyer designed to market education or programs.
COLLEGE VIEWBOOKS
Submit one copy of the college viewbook used by the college’s admissions office.
COLLEGE OR ALUMNI MAGAZINE
Submit one copy of a college or alumni magazine. Can also submit a link to the magazine if it is strictly an electronic publication. (NOTE: Annual reports, even if they are in magazine format, should be submitted in the Reports category, and alumni newsletters should be submitted in the Newsletter category.)
REPORTS
Submit one copy of an annual, biannual or other report published on a regular basis. The report does not have to include financial information, but should be a report on the state of the college. Can also submit a link to the magazine, if it is strictly an electronic publication.
SPORTS PUBLICATION
Submit one copy of a publication that promotes your college’s sports program.
MEDIA SUCCESS STORY
Entries must include three components: a brief statement describing the college’s media objectives, a brief statement describing strategies developed to meet these objectives, and samples of subsequent media coverage. Package all elements in one notebook or envelope with a list of the items included.
SPECIAL PUBLICATION
Submit one copy of a one-time information piece designed to promote one program or activity.
POSTCARD/INVITATION
Submit one copy of a postcard or invitation used to promote an event or program.
BANNERS/OUTDOOR MEDIA
Submit an example of the college’s use of a banner or outdoor media to promote the college or a program. May be submitted as a photograph depicting usage.
SOCIAL MEDIA USAGE
Submit a description and examples of a best practice using social media.
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POSTER
Submit one copy of a poster.
PHOTOGRAPHY
Submit an 8x10 black and white or color print mounted on poster board, along with proof of publication or other evidence of use. One photo per entry.
PRINT ADVERTISEMENT
Present proof of publication for one advertisement from a newspaper, magazine or similar publication. The advertisement should be mounted on poster board. Proof of publication should be mounted or submitted on jump drive.
PRINT ADVERTISEMENT SERIES
Present proof of publication for two or more advertisements from a series printed in a newspaper, magazine or similar publication. The advertisements should be mounted on poster board. Proof of publication should be mounted or submitted on jump drive.
RADIO ADVERTISEMENT/PSA
Submit one radio advertisement or PSA of 60 seconds or less on a CD or jump drive. One entry per CD/drive.
RADIO ADVERTISEMENT/PSA SERIES
Submit two or more radio advertisements or PSAs of 60 seconds or less from a series on a CD or jump. One entry per CD/drive.
VIDEO ADVERTISEMENT/PSA
Submit one video advertisement or PSA 60 seconds or less on a CD, DVD or jump drive. One entry per CD/DVD/drive.
VIDEO ADVERTISEMENT/PSA SERIES
Submit two or more video advertisements or PSAs from a series 60 seconds or less on CD, DVD or jump drive. One entry per CD/DVD/drive.
RADIO/TV SHOW OR NEWSCAST
Submit a radio or television show or newscast developed by your college on CD, DVD or jump drive. One entry per CD/DVD/drive. Specify if an outside agency assisted in the production.
COLLEGE PROMOTIONAL VIDEO
Submit a promotional video developed by your college on CD, DVD or jump drive. One entry per CD/DVD/drive. Specify if an outside agency assisted in the production.
OVERALL PROMOTIONAL CAMPAIGN
Entry should be a major communication campaign designed to promote education or specific programs for an extended period of time. Submit elements of the promotion, including posters, radio and television spots, brochures, newspaper ads and press clippings. Package all elements in one notebook or envelope with a list of items included.
SPECIALTY ITEM
Submit one item that has been designed to promote an activity, special event or the college. This category includes one-time or unique items that may not fit into other categories, i.e. promotional items, specialty CDs, etc.
WEB PAGE/SITE
Submit on paper a printed screen of your college Web site, complete with URL.
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