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Spring 2010 Maryville

A resource for higher education public relations professionals

The Spring 2010 Conference in Maryville was held at Maryville College. Here are some resources from conference presenters:
Document
Pxyl presentation on social media
Conference Agenda

Thursday, May 20
7:30 – 8:45 a.m.       Registration/Light breakfast                 

8:45 a.m.                  Welcome to Maryville College and TCPRA’s Spring Conference                                                                       

9:00 a.m. – 10:15 a.m.                  CONCURRENT SESSIONS:
·       Announcing and managing presidential retirements, resignations, inaugurations and other news        
·       Web content management systems – what’s right for your institution?                 

10:15 a.m. – 10:30 a.m.                  Break                                   

10:30 a.m. – Noon                  CONCURRENT SESSIONS:
·       Partnering with churches to tell your story
·       Partnering with businesses and/or non-profits to tell your story

Noon – 1:30 p.m.                  LUNCH (PROVIDED) AND SOCIAL TIME                                                                                         

1:30 p.m. – 2:45 p.m.                  SESSION:  Using social media to boost your audience and visibility

2:45 p.m. – 3:00 p.m.                  Break

3:00 p.m. – 4:15 p.m.                  CONCURRENT SESSIONS:
·       PR’s role in student retention
·       Archiving and accessing digital photography

4:15 p.m. – 5:15 p.m.                  CONCURRENT SESSIONS:
·       Team-building exercises with Maryville College's award-winning Mountain Challenge Staff ($10 additional fee required. Casual dress)
·       Tour of Maryville College and Clayton Center for the Arts

5:30 p.m.                  Free time and dinner on your own
·       Register to visit one of several local restaurants with a group
 

Friday, May 21
8:00 a.m. – 9:00 a.m.                  Breakfast @ RT Lodge or continental breakfast on site                                                                       

9:00 a.m. – 10:15 a.m.                  SESSION:  Copyright and other legal issues presented by the Internet, social media and emerging technologies                                   

10:15 a.m. – 10:30 a.m.                  Break                                                                                         

10:30 a.m. – Noon                  SESSION:  Latest trends in design; crossing over from print to web

Noon                  CLOSING LUNCH – Business meeting
                           AWARDS & RECOGNITIONS