TENNESSEE COLLEGE PUBLIC RELATIONS ASSOCIATION (TCPRA) FALL CONFERENCE:
“GATHERING IN THE GAP”
LINCOLN MEMORIAL UNIVERSITY, HARROGATE, TENNESSEE
NOVEMBER 6 – 7, 2008
Please plan to dress in casual attire - we'll be making a trip to the park.
Wednesday, November 5, 2008
Arrive in Harrogate.
Join other TCPRA attendees at 7:00 p.m. at Oasis Pizza, 6341 Cumberland Gap Parkway, Harrogate, Tennessee, for dinner. Oasis Pizza is a red, white and gray building on your left and is three stoplights before the main entrance to LMU.
Thursday, November 6, 2008
(Unless otherwise noted, all sessions take place in the LMU-DeBusk College of Osteopathic Medicine Building)
7:30 – 9:00 a.m. Registration/Breakfast DCOM Room 105
Continental Breakfast provided
8:50 a.m. Welcome to LMU DCOM Room 105
Dr. Nancy B. Moody, President of LMU
9:00 a.m. – 10:15 a.m. CONCURRENT SESSIONS:
“Policing the Brand” DCOM Room 336
Monica Greppin, Moderator
Session presenters include Mike McCloud, president of MMA Creative; Lee Hume,
senior design director for UTK; and Doug Williams, executive director of marketing and
communications at MTSU
“Marketing and Branding Satellite Campuses” DCOM Room 206
J. B. Pectol, Executive Director of Public Information, Walters State
Community College
Kate Reagan, Director of Marketing and Public Relations, LMU
10:15 a.m. – 10:30 a.m. Coffee Break DCOM Room 105
10:30 a.m. – 11:45 a.m. “Belmont Presidential Debate” DCOM 105
Greg Pillon, Director of Communications, Belmont University
11:45 a.m. – Noon Break
Noon –1:00 pm LUNCH SESSION: DCOM 105
TCPRA Business Meeting
“Unexpected Constituencies”
Kate Reagan, Director of Marketing and Public Relations, LMU
Amy Drittler, Associate Director of Marketing and Public Relations, LMU
1:00 p.m. – 1:30 p.m. Board Bus to Travel to Cumberland Gap National Historical Park
1:30 p.m. – 2:45 p.m. Presentation and Tour, Cumberland Gap National Historical Park
Carol Borneman, Park Ranger, CGNHP
2:45 p.m. – 3:00 p.m. Board Bus to Travel back to LMU
3:00 p.m. – 4:15 p.m. Presentation and Guided Tour, Abraham Lincoln Library and Museum
Steven Wilson, Curator, Abraham Lincoln Library and Museum
4:15 p.m. – 5:30 p.m. BREAK – on your own
5:30 p.m. DINNER Cumberland Gap, TN
Meet us at Webb’s Country Kitchen (527 Colwyn Avenue) for an evening
of home cookin’ and live music from some of the best local musicians
around.
Friday, November 7, 2008
7:30 – 8:30 a.m. Breakfast DCOM 105
Continental Breakfast Provided
8:30 a.m. – 9:45 a.m. CONCURRENT SESSIONS:
“Internal Communications: Successes and Failures” DCOM Room 336
Eric Melcher, Moderator
“Marketing and Market Research: Tools That Work” DCOM Room 206
Doug Williams, Moderator
9:45 a.m. – 10:00 a.m. Coffee Break DCOM 105
10:00 a.m. – 11:45 a.m. “Media Training” DCOM 105
Lisa Hood Skinner, Senior Vice President, Ackermann PR
Amelia Daniels, Ackermann PR
Amy Blakely, Moderator
11:45 a.m. – Noon Break
Noon CLOSING LUNCH – “Higher Ed Reporting” DCOM 105
Sam Watson, Internet and Special Projects Editor, and Education Reporter,
Johnson City Press
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