Memphis in May with TCPRA
TCPRA Spring Conference
May 21 – 23, 2008
Location: Holiday Inn, University of Memphis
Wednesday, May 215:00 – 6:30 p.m. Conference Registration and Reception
Location: Restaurant Lounge, Holiday Inn
Wednesday arrivals may pick up their conference packets and enjoy a social hour with TCPRA colleagues in the Restaurant Lounge at the Holiday Inn.
Dinner tonight will be on your own. A list of restaurants and an area map will be provided at check in.
Conference registration will reopen at 7:30 a.m. Thursday on the 3rd floor of the Holiday Inn.
Thursday, May 227:30 – 9:00 a.m. Registration and Continental Breakfast
Location: Foyer, Tennessee Ballroom
8:50 a.m. Welcome
Location: Foyer, Tennessee Ballroom
9:00 – 10:15 a.m. CONCURRENT SESSIONS
Session A: The X, Y, Z’s of Working with Your Admissions Office
Location: Tennessee Ballroom
Learn how to interact with your student recruitment office in a more strategic way with a look at Generations X, Y and Z and why it’s important for you, as a public relations professional, to know how they think, feel and act. Examine ways you can help your student recruitment office meet its goals and look at the forces shaping the current and next generation of higher education students.
Presenter: Linda Bonnin, Associate Vice President, University of Memphis
Session B: Leveraging Your Athletic Success
Location: Overton Room
Presenters: Lamar Chance, Asst. Director, Athletic Media Relations, University of Memphis
April Hefner, Media writer/editor, Belmont University
Angela McCarter, Director of Athletic Marketing, University of Memphis
Bob Winn, Associate Athletic Director-External Affairs, University of Memphis
10:15 – 10:30 a.m. Break
10:30 – 11:45 a.m. GENERAL SESSION
Marketing and the Web: Using Your Most Powerful Tool
Location: Tennessee Ballroom
The World-Wide Web has become a primary medium by which higher education communicates with potential students, parents, alumni, and other important constituencies. Hear about best practices in current web design and search engine optimization, and how usability testing can provide invaluable feedback in the web design process. Take a look at how one school is redesigning its web space to take advantage of new technologies.
Presenters: Keith Essary, President, cs2i
Shari McLain, Usability Researcher, Center for Multimedia Arts
Allecia Powell, Webmaster, University of Memphis
Noon – 1:30 p.m. Luncheon and TCPRA Annual Business Meeting
Location: Tennessee Ballroom
John Calipari, Head Coach University of Memphis Men’s Basketball, will be the opening speaker at today’s luncheon. The annual business meeting will convene following Coach Cal’s remarks.
1:30 – 2:45 p.m. CONCURRENT SESSIONS
Session A: Protecting Your Brand: Why It’s Important, How to Do It!
Location: Tennessee Ballroom
Presenters: Rob Hoerter, Director of Client services, TMB Marketing Group
Steve Pacheco, Vice President for Advertising, FedEx
Session B: The Importance of Faculty in Creating
& Maintaining the Image & Reputation of a University
Location: Overton Room
Presenters: Rick Fischer, Professor, Department of Journalism, University of Memphis
Jim Redmond, Chair, Department of Journalism, University of Memphis
2:45 – 3:00 p.m. Break
3:00 p.m. Meet in hotel lobby to depart for walking tour of FedEx Institute of Technology
3:15 – 4:30 p.m. Tour FedEx Institute of Technology
Break
5:45 p.m. Meet in lobby to depart for Downtown Memphis and DINNER
At 6:00 p.m. the TCPRA shuttle will leave the hotel. You’ll be able to sit back and enjoy the sights as we head downtown for dinner at Charlie Vergos’ Rendezvous, a Memphis tradition since 1948.
6:30 – 8:00 p.m. Dinner at the World Famous Rendezvous Restaurant
We’ll start with appetizer platters of sausage and cheese followed by your choice
of those famous pork ribs or grilled chicken. Served with beans, coleslaw and plenty of
napkins; it’s that much better shared with your TCPRA colleagues!
8:00 p.m. First shuttle returns to hotel following dinner.
Want to enjoy more of Memphis nightlife on your own? Just set your watch and plan to meet at our designated pick up point for either the 9 pm or 10 pm shuttle for return to campus.
9:00 p.m. Second shuttle returns to hotel.
10:00 p.m. Final shuttle returns to hotel.
Friday, May 237:30 - 8:30 a.m. Continental Breakfast
Location: Foyer of Tennessee Ballroom
8:30 – 9:45 a.m. Panel Discussion - Communicating in a Crisis
Location: Tennessee Ballroom
Everything You Always Wanted to Know About Crisis Communication, But Hope You Never Need to Put into Practice.
Panelists:
Cheryl Bates-Lee, Director of Public Relations, Tennessee State University
Elisa Marus, Exec. Director, Communications & Marketing, Christian Brothers University
Tom Tozer, Director, News Public Affairs, Middle Tennessee State University
Beverly Vos, Director of Promotional Strategies, Union University
9:45 – 10:00 a.m. Break
10:00 – 11:45 a.m. Model Disaster Table Top Exercise
Location: Tennessee Ballroom
Invaluable! Don’t miss this opportunity to develop crisis communication skills as we work through a guided disaster scenario.
Facilitators:
Bruce Harber, Director of Police Services, University of Memphis
Teresa Hartnett, Director of Business Administration, University of Memphis
Kevin Langellier, Police Services, University of Memphis
Shelby Slater, Coordinator, Emergency Preparedness, University of Memphis
Noon – 1:30 p.m. Awards Luncheon (and Door Prizes!)
CONFERENCE ADJOURNS
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